#TruBeef is Safe Beef.
It’s important to know what you put in your body. TruBeef is sourced from dedicated Australian family farms who proudly raise the finest Certified Organic Grass-fed herds in the world. Our herds are enrolled in a highly sophisticated National Tracking System, which trace their every move their entire life. Quality, Safety and Full Traceability are ensured with every TruBeef purchase.
ON THE GROUND, WALKING EVERY PASTURE.
We have visited the farms of our partners, met their families, stayed in their homes, and listened to their family stories and the traditions of their sustainable, regenerative, organic farming practices while sitting around the dining table.
We have roamed their expansive pastures on horseback and seen their cattle freely roaming the landscape, happily grazing on a diverse diet of natural organic wild grasses.
All our farms are third party inspected to ensure the highest organic and welfare standards are upheld.
WE CUT OUT THE MIDDLE MEN.
The pathway to purchase is a straight one from the farmer to you.
The farmers enjoy a better price for their top-quality Organic Grass-fed and Grass-finished beef, and in return you enjoy the finest-tasting and most natural beef available.
When you purchase from TruBeef, you are directly supporting our Organic family farms' livelihood and their ability to continue farming sustainably into the future.
TRADITION AND TRACEABILITY.
We champion our farmers pasture based and traditional Organic farming methods, with animal welfare at its core.
Working closely with our farm partners ensures a short supply chain from our farms to your fork with full traceability on all our products, giving you and your family peace of mind.
This combination of tradition and modern traceability guarantees the safest, highest quality and best tasting beef.