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The #TruBeef Difference

Taste and tenderness is a precise science. All our Australian beef is of the highest quality, raised on organic pastures and fed nothing but 100% wild grass. TruBeef is an online butcher with the highest possible global standards. To ensure all our Grass-fed and Grass-finished beef is melt-in-the-mouth juicy, full-flavored, and tender; we adhere to strict grading standards.

To guarantee a great eating experience, all our premium beef is hand selected and rigorously graded at its origin based on the following factors: 
Meat color, Marbling, Fat distribution, Cattle breed, pH, Cattle maturity. Furthermore, during transport to the USA, we purposely allow the beef's natural enzymes to break down muscle tissue for delicious aged beef texture and tenderness. 

TruBeef is committed to deliver the best-tasting, best quality, safest, and cleanest beef in the world! All deliveries are shipped in fully recyclable and eco-friendly insulated boxes with dry ice.

THE TRADITIONAL WAY. THE #TRUBEEF WAY.

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Always Organic. Always Grass-Fed and Grass-finished. Always Pasture-raised.


The way it should be done is the way it used to be done. At TruBeef, we believe the only way to serve authentic beef is to source Pasture-raised cattle, fed on a diet that is 100% Organic, 100% Grass-fed and Grass-finished. All our livestock is raised the way nature intended. The #TruBeef way. Many competitors offer ‘grass-fed' only beef. At TruBeef, if it's not 100% Organic, 100% Grass-fed and Grass-finished, it's not TruBeef. Our beef tastes the way it used to taste and how beef should taste!

Pastures Over Feedlots.


Our cattle are simply healthier and happier when they spend their lives grazing on natural organic pastures instead of feedlots. They can hang in the shade on warm days, surrounded by familiar sights and the sounds of nature in the most natural environment possible.

Our premium beef produces an exceptional natural eating experience with enhanced flavor, juiciness and tenderness. Try the #TruBeef difference.

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TRADITIONAL ORGANIC RANCHING IS BETTER FOR THE LAND.


Our farmers are custodians of the land and revere the traditional pastures that they run their cattle on. All our farmers have a commitment to sustainable, regenerative, organic, and ethical beef farming.

Our cattle graze on lush, natural organic grasslands and have a symbiotic relationship with the land, enriching the soil, which in turn creates more nutritious grass and flavorful beef.

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TRUBEEF IS VERIFIED AND CERTIFIED

100% Organic USDA Certified | 100% Grass-fed and Grass-finished | Pasture-raised | 100% Natural | No Antibiotics | No Added Hormones | Non-GMO Project Verified

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