Yes, our farms have been practicing regenerative farming techniques for generations.

Regenerative principles practiced but not limited to are holistic and planned grazing, building soil organic matter, building carbon retention, enhancing the farm ecosystem, and improving soil water retention without any chemical inputs whatsoever.

We strongly believe meaningful regenerative farming practices must also include organic farming methods i.e. zero chemicals and no GMOs to be considered effective and have a significant impact on soil health, water table, and ecology.

Our Regenerative Organic farming doesn’t just protect and preserve land and resources, it leaves these in a far stronger condition than ever before.

Our Regenerative Organic farms also put in place meaningful measures to secure the health, safe working conditions, fair pay, and wellbeing of all farm workers.

No, Regenerative without being Organic is not enough.

Organic soil matter cannot be built by continuing to treat the land with inorganic (synthetic) chemicals.

Regenerative practices are a set of farming principles that enrich organic soil matter, rehabilitate ecosystems, and build water conservation water. None of these can be achieved if synthetic fertilizers, herbicides, and pesticides are used. These chemicals cause multi-generation damage to the soil, water table, and eco-system.

Regenerative farming without following organic farming methods as its foundation are ineffective.

This means our livestock eat nothing but wild native grasses from birth to harvest, on pastures that are Certified Organic. This means zero chemical inputs.

To be Certified Organic, the grass must be non-GMO and never be sprayed with any chemicals or use of synesthetic fertilizers. No chemical dips can be used on the farm animals.

Our USDA Organic Certification gives you the all-important assurance and transparency that our farms and our products have been tested and verified by independent third parties as 100% Organic.

Organic Grass-Fed is the benchmark for untainted Grass-Fed farming and the foundation for Clean, Regenerative Farm Practices.

No, they not the same thing. Not all livestock are created equal!

• To be Certified as Organic, farm animals can simply be confined and fed organic grains/feeds - we do not agree with this.
• Similarly, beef and lamb labelled only as "Grass-Fed" does not guarantee a full 100% Grass-Fed and Grass-Finished diet - we do not agree with this.
• “Grass-Fed” also allows the use of pesticides, herbicides, chemicals, and artificial fertilizer - we do not agree with this.

We consider the use of organic grains / feeds, confinement, and partial grass / grain diets outlined above as highly misleading to consumers.
We feel it is vital to honor our customers with only the very best, the cleanest, and the most natural livestock practices on the planet.

1.) All our livestock are unconfined and free roaming outdoors on pastures. This is verified by the Global Animal Partnership (G.A.P.) inspection.
2.) Certified USDA Organic to assure our customers no chemicals are ever used. This is verified by The National Organic Program (NOP) inspection.
3.) Authentic 100% Grass-Fed, Grass-Finished, and Pasture-Raised as nature intended. This is verified by the Global Animal Partnership (G.A.P.) inspection.
4.) All our farms and livestock are strictly non-GMO. This is verified by The Non-GMO Project inspection.

Our customers can have complete confidence in all our farms and products.

TruBeef is Always Certified Organic. Always Verified Pasture-Raised, Grass-Fed and Grass-Finished.

All animals and humans produce hormones naturally. There is no such thing as “hormone-free” or “no hormones.” No added hormones and no antibiotics are ever used on our farms. Our Animal Welfare Certification from the Global Animal Partnership (G.A.P.) Step 4 prohibits the use of added hormones and antibiotics. TruBeef is USDA Certified 100% Organic, meaning our animals are raised without any antibiotics, and/or added hormones.

At TruBeef, we are consumer advocates and pro-transparency when it comes to every aspect of the Livestock and Dairy Industry.

If buying Grass-Fed meat or dairy is important to you, please check out our popular guide: How to Tell Real Grass-Fed Beef and Butter from Fake, to gain a much better understanding of what to look out for when buying, we also give you the questions you need to ask any producer or seller be they a Farmers' Market, Supermarket / Grocery, Local Farm, Butcher, or Online.

If you never buy from TruBeef but understand how to distinguish between genuine Grass-Fed producers and those who mislead, we have done our job!

Authentic, Organic Grass-Fed steaks and lamb chops like ours are naturally leaner than conventionally raised beef or lamb.

This means our steaks and chops will cook about 30% quicker than you may be used to.

We advise new customers to be aware of this, and adjust to the quicker cooking time to ensure the very best eating experience.

The difference between a perfectly juicy steak and an overdone steak can be less than 1 minute of extra cooking time.

TruBeef Steaks and Lamb Chops are best served Medium Rare to Medium at most.

We encourage all customers to invest in a meat thermometer to measure internal doneness and get 100% consistent juicy results every time.

Medium Rare Doneness Target Temp: 128 °F then rest for 5 minutes.

Medium Doneness Target Temp: 135 °F then rest for 5 minutes.

Yes. Our Beef and Lamb Halal Certification is backed under law and audited by the Australian Government Authorized Halal Program (AGAHP), that our meat is produced and slaughtered with the highest integrity and reverence to Halal standards for raising and slaughtering Halal beef and lamb.

Our Halal Beef is certified by Al-Iman Islamic Society (AIS).
Our Halal Lamb is certified by the Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA).

Industrial Beef production has a poor reputation for its environmental impact.

In a study conducted by Dr. Fiona Carswell, Landcare Research Team; Regenerative Organic Livestock farming on mixed woody vegetation has shown to offset between 63% and 118% of all on-farm emissions through carbon sequestering.

However, we take things a step further. Being 100% Carbon-Neutral means, we are audited and we take full accountability for everything we do by compensating for the carbon emissions in ALL parts of our business beyond our farms ~ including transport, packaging, refrigeration, dry ice, and delivery to your door.

No other meat company in North America takes this level of climate action or responsibility for its carbon footprint!

WE'RE THE FIRST CARBON-NEUTRAL MEAT COMPANY IN NORTH AMERICA. TRUBEEF IS CLIMATE-POSITIVE BEEF YOU CAN FEEL GOOD ABOUT EATING.

All our Organic Grass-Fed ruminant farm animals are raised in an untainted environment. We hold ourselves to the very highest standards right across the board and our customers can smell and taste the difference in our beef and lamb.

TruBeef is also:

• Regenerative, Certified Organic, Grass-Fed & Grass-Finished
• Global Animal Partnership (G.A.P.) Animal Welfare Certified
• Non-GMO Project Verified
• Carbon-Neutral
• Halal
• Higher in Beta-carotene
• Higher in total Omega-3s
• Healthier ratio of Omega-6 to Omega-3 fatty acids (1.65 vs 4.84)
• Higher in CLA (cis-9 trans-11), a potential cancer fighter
• Higher in Vaccenic acid (which can be transformed into CLA)
• Higher in Vitamin E (alpha-tocopherol)
• Higher in the B-vitamins Thiamin and Riboflavin
• Higher in the minerals Calcium, Magnesium, and Potassium

All this leads to a level of flavor and tenderness not seen in beef or lamb in generations.

Learn More: S.K. Duckett et al, Journal of Animal Science
Sources: Joint research study between Clemson University, SC, and the USDA  

It may not be Grass-Fed at all. In 2016, the USDA dropped all regulations and definitions for the term “Grass-Fed”.

Since 2016, it's wide open for any beef (or lamb) producer to market their beef to consumers as “Grass-Fed” without any proof, inspection, or verification that this is indeed true. At TruBeef, we believe this is wrong and highly misleading to consumers.

Per the American Grassfed Association (AGA), a very large portion [anywhere from 40% to 70%] of beef marketed to consumers as Grass-Fed is Feedlot beef, Grain-fed, or Partial grain / Supplement-fed beef.

TruBeef Organic Beef and Lamb are independently verified as Pasture-Raised, 100% Grass-Fed and Grass-Finished.

The grains [GMO grains or not] that feedlot cattle are fed is NOT natural for their ruminant digestive system. Cattle are ruminant animals - meaning they are wild grazers, they naturally wander in wide-open spaces, and graze in herds. When confined, they live a stressed and highly unnatural life and are unable to adapt.

Hormones are administered to promote growth, which means less feed is needed for the cattle to gain weight. Antibiotics are given to combat bovine respiratory disease caused by overcrowding and liver abscesses caused by the unnatural diet of grains and supplements. These drugs are included in the feeds - even when no animals are sick.

According to a report from Natural Resources Defense Council (NRDC), “one of the gravest threats” to human health is the overuse and misuse of antibiotics in cattle and other livestock - this is a key contributor to the growing crisis of human antibiotic resistance.

To put this antibiotic overuse into perspective, feedlot cattle producers purchased 42% of all medically important antibiotics sold in the US.

For cattle to thrive naturally as ruminants and play their key role in the carbon life cycle, land regeneration, and to ensure a safe and sustainable food supply, all cattle [beef and dairy] must be allowed to move freely and eat from clean, untainted, and Organic pastures without any chemical inputs whatsoever.

5 Key Good Reasons:

1.) Organic. Australia has more Certified Organic farmland than anywhere else in the world, it has more than 52% of the world's total Certified Organic farmland. Untainted soil is the foundation for everything we do.

2.) Grass. Australia has lots of it! Australia has built its entire livestock reputation on rearing animals on grass, not feedlots.

3.) Climate. Australia has a year-round climate that is conducive to running sheep and cattle outdoors all year round on natural, nutrient-rich Organic pastures which are never genetically modified (non-GMO).

4.) Traceability and Integrity. Australia has the strictest and most sophisticated livestock tracking system in the world. We can trace a batch of steaks back to the individual farm and the specific animal it came from.

Under the National Livestock Identification System (NLIS) Program, every single animal is identified, and its movements are tracked from birth to harvest. This level of biosecurity, food traceability, and food safety standards are unmatched anywhere in the world.

5.) Family. TruBeef is a small family-owned business. We work with a small group of family-owned Organic livestock farms. Everything is a single source and from the same farms every time. No corporate meat giants or cheap commodity wholesale meat. Just family farms that take pride in their rearing methods.

Taste and tenderness is a precise science. All our Australian Beef and lamb is of the highest quality, raised on organic pastures and fed nothing but 100% wild grass. TruBeef is an online butcher with the highest possible global standards. To ensure all our Organic, Grass-fed and Grass-finished beef and lamb is melt-in-the-mouth juicy, full-flavored and tender; we adhere to strict grading standards.

To guarantee a great eating experience, all our premium beef and lamb is hand selected and rigorously graded at its origin based on the following factors: 
• Meat color
• Marbling
• Fat distribution
• Cattle breed / Lamb breed
• pH
• Cattle maturity / Lamb maturity

Furthermore, during transport to the USA, we purposely allow the lamb and beef's natural enzymes to break down muscle tissue for delicious aged beef and lamb texture and tenderness.

TruBeef is committed to deliver the best-tasting, best quality, safest, and cleanest beef and lamb in the world! Deliveries are shipped in fully recyclable and eco-friendly insulated boxes with dry ice.

Taken from the world of fine wine, terroir is proven concept that the flavor and body of a food e.g. wine, beef, lamb, or produce is reflected by the inter-play of the unique characteristics of where that food was grown or raised.

The soil, climate, sub soils, soil ph, natural irrigation, and bio diversity all leave their subtle fingerprints on the final flavor and character of a wholefood.Terroir is unique and varies from region to region and farm to farm.

At TruBeef, we believe terroir really matters. Our farms in Queensland are some of the most fertile and untainted you will find anywhere in the world and this is reflected in the final product.

First time customers often react in surprise when they receive their first TruBeef order because our Beef and Lamb even in its raw form, has a unique deep ruby red color, fresh clean scent, and soft tender texture. This is terroir in action.

We believe terroir really matters in food.

Aside from the remarkable flavor and tenderness of our Beef and Lamb, it’s our transparency and adherence to meaningful and globally recognized standards.
We believe, you, our customer have the right to know what’s in the beef and lamb you order from us and truly know how it was really raised. That's why we use objective independent third-party organizations to inspect and verify every aspect of our operation. No marketing or greenwashing, just honesty, transparency, and high standards.

• Our claim of 100% Grass-Fed, Grass-Finished and Pasture-Raised is verified and inspected by the Global Animal Partnership (G.A.P.).
• Our claim of Certified Organic is verified and inspected by the USDA National Organic Program and California Certified Organic Farmers (CCOF).
• Our claim of No-GMOs is verified and inspected by the Non-GMO Project.
• Our claim of holding high and meaningful Animal Welfare Standards is verified and inspected by the Global Animal Partnership (G.A.P.).
• We are proud to say our products are recognized by the American Society for Prevention of Cruelty to Animal (ASPCA) Shop With Your Heart Program.
• Our claim of being Halal are backed up, verified, and inspected by the Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) and Al-Iman Islamic Society (AIS).
• Our Beef and Lamb are proudly Australian. We do NOT hide this behind the current labeling loopholes that allow imported meat to be labeled as "Product of USA".
• Our claim of being Carbon Neutral is audited by the Carbon Reduction Institute (NoCO2) to calculate our farm and non-farm operations including transport, packaging, refrigeration, dry ice (CO2 gas).
*Regenerative Organic Practices ~ Our Organic livestock family farms have practiced Regenerative Organic practices for generations. These practices, long forgotten in the US due to industrial farming, are seeing a welcome resurgence so we are actively working on a solution to have our Regenerative Organic Farming practices formally certified by an independent third-party in this area of agricultural science.

NO OTHER MEAT COMPANY IN NORTH AMERICA OFFERS THIS LEVEL OF TRANSPARENCY.

No. The marketing claims "Beyond Organic", "Better than Organic", "More than Organic" are highly misleading and have no legal or regulated definition, nor any on-farm third-party verification / inspection. These false marketing claims are created to deceive consumers.

Many unfounded marketing claims try to add value to products, however, consumers can be assured that USDA Certified Organic products are rigorously inspected and verified 100% Organic at all steps, from their beginnings on the farm, all the way to your dinner table. The USDA establishes extremely thorough guidelines and principles, and protects the integrity and chain of custody of meat bearing the USDA Organic seal. This assures consumers that USDA Certified Organic products meet consistent quality and standards.

TruBeef meets the rigorous Organic certification standards determined by USDA. All our farm animals remain and graze on Certified Organic Wild Grass Pastures from birth to harvest [No Organic Grains / No Organic Feeds]. No GMOs, No herbicides, No pesticides, No fertilizers, No feedlots. All our farm animals are never administered any antibiotics, growth hormones, additives, or animal by-products. Bottom line, if a meat product does not have the official USDA Certified Organic logo, it is not Organic.

TruBeef is Always Certified Organic. Always Grass-Fed and Grass-Finished. 

Certainly! TruBeef is an online butcher that gives you complete freedom.
When you order lamb, beef, and steaks online, as well as offal meat, you order what you like and when you like it.

Fill your cart to a value over $169+ and Ground delivery is Free.
You decide on either: a One-time order or Subscribe, Save 5% + Get Free.

All recurring orders get FREE 2 lbs. Ground Beef and 5% OFF in each and every recurring order.
Minimum Order $169. Free Ground Delivery at $169+

Note: For recurring orders, please create an account or log in to your account before every purchase to avail of your discount and a faster check out.

For the deepest discounts, please check our SIDE OF BEEF / HALF COW / QUARTER COW / BULK BEEF.

If you have any questions or would like a Bespoke Bulk order, please email us at hello@truorganicbeef.com or call us on (619)-798-8300.

Yes. Please check out our Curated Boxes.

Each box is put together for customers with different dietary goals and lifestyles in mind. Keto diet, Paleo diet, Gluten-free diet, Zero Carb diet, Carnivore diet, AIP diet, or Conventional diet ~ we have you covered! Each box contains nothing but our Premium Australian beef and lamb. Organic, Grass-fed and Grass-finished, Non-GMO Project Verified, Halal Certified Beef and Lamb.

There's no swapping or replacement of cheaper cuts in each curated box. There's no surprises when you open your TruBeef subscription delivery box!

All recurring subscriptions get FREE 2 lbs. Ground Beef and 5% OFF on each and every recurring order.
Minimum Order $169. Free Ground Delivery at $169+

Note: For recurring orders, please create an account or log in to your account before every purchase to avail of your discount and a faster check out.

No, not at all. Just like our Steak cuts, Ground Beef, Burgers, Hotdogs, and Roasts, Beef Bones, Offal, and Lamb ~ you can order a Curated Box as a One-time order or for more savings and free gifts, Subscribe, Save 5% + Get Free. 

When you buy our lamb, beef, and steaks online, and curated boxes, you choose either: a Recurring Subscription or a One-time Order. 

All recurring subscriptions get FREE 2 lbs. Ground Beef and 5% OFF on each and every recurring order.
Minimum Order $169. Free Ground Delivery at $169+

Note: For recurring orders, please create an account or log in to your account before every purchase to avail of your discount and a faster check out.

We are as honest about our pricing as we are about our beef and lamb. We are purveyors of the finest Australian beef and lamb. Non-GMO Project Verified, USDA Organic, 100% Grass-fed and Grass-finished, Pasture-raised, Halal Certified beef and Dorper breed lamb. Currently, beef and lamb is all we sell from our family farms that we know and trust. Some competitors sell by the box and entice you to buy much cheaper Chicken, Pork, and Fish but still charge their customers premium beef prices.

When you receive your lamb, beef, and steak online delivery from TruBeef, there are no surprises in your box! At TruBeef, you get what you pay for.  

You're in control. At TruBeef, there's no contract, no complicated ordering, no unclear pricing. Every cut can be purchased on a One-time order basis or as a Recurring Order.

Note: For recurring orders, please create an account or log in to your account before every purchase to avail of your discount and a faster check out.

1.) Choose from any of our CURATED BOXES or BUILD YOUR OWN BOX from our delicious cuts of Steak, Ground Beef, Burgers, & Roasts, Bones, Offal, Suet, & Fats, and Lamb 

2.) Select: Quantity

3.) Decide on either: a One-time order or Subscribe, Save 5% + Get Free 

4.) Click: Add to Cart

5.) Then, proceed to Check Out

A confirmation email will be sent when your order is placed successfully.

In addition, a shipment notification with a tracking number will be sent via email and/or text message when your order ships with FedEx or UPS.

A signature is not required for delivery.

Note: For recurring orders, please create an account or log in to your account before every purchase to avail of your discount and a faster check out.

TO CREATE A RECURRING ORDER / SUBSCRIPTION ACCOUNT
• If you have not created an account yet, please create an account here: Create Account
• You should then get an email to activate your account.
• Your account MUST be activated from the email message you have received.

HOW TO MANAGE YOUR SUBSCRIPTION
• Log in with the email address that's tied to your subscription account.
• Once logged in, select the "Manage Subscription" page.
• Next, you’ll see this page:
“Welcome! This is your Manage Subscriptions Page.
Your Subscriptions And Upcoming Orders Are Listed On This Page.”
x Products subscription - #xxxxxxx

Next Order Date
Products
Shipping Information
Payment Information
Order Frequency
Subscription Status

• Select “View Details” to edit the following:
1.) Address and Shipping Information: Shipping Method, Shipping Address, Billing Address
2.) Payment Information: Card Number, Expiry Date
3.) Products In Your Subscription: Swap Product, Remove Product
4.) Manage Upcoming Orders: Order Date, Products, Edit Quantity, Skip Order
5.) Discount Codes
6.) Transaction History
7.) Cancel Subscription

HOW TO ADD PRODUCTS TO YOUR SUBSCRIPTION
• Ensure you are logged in with the email address that's tied to your subscription account.
• Select “Shop” and Navigate to the product page (NOT the Manage Subscriptions Page).
• Select “Sign Up For Recurring Orders & Save 5%, Deliver Every 4 / 5 / 6 Week(s)”.
• Select “Add to Existing Subscription” (NOT Add to Cart).
• Next, you’ll see this page: Add Product to Existing Subscription Order.
Select a New Shipping Rate.
Select “Add”.
• Next, you’ll see this page: “Add Product to Existing Subscription Order. Done. Added to Subscription!”

If you need help logging in to your account, managing your account, or have some questions, please email us at hello@truorganicbeef.com or call us on (619)-798-8300.

The TruBeef 100% Satisfaction Guarantee is defined as follows: We guarantee that all our Beef and Lamb is Certified Organic, Non-GMO Project Verified, 100% Grass-Fed & Grass-Finished, Pasture-Raised, and Certified Carbon Neutral all the time.

We guarantee that every order is packed and shipped with the utmost care. We guarantee that every Lamb and Beef order is blast cell frozen to minus 70 °F over three (3) days. We guarantee that all our products will arrive at your door frozen, partially frozen, or cold to the touch / refrigerator cold (below 40 °F as measured with a food thermometer), as defined by the USDA Mail-Order Food Safety.

TruBeef cannot be held responsible for the meat being overcooked resulting in drying out after cooking. TruBeef Organic, Grass-Fed & Grass-Finished Beef and Lamb are both extremely natural and takes approximately 20% less time to cook than any Beef and Lamb you have ever made before. Please keep this in mind to avoid overcooking and to ensure a juicy experience.

No. While all our Beef and Lamb are raised at our Organic livestock farms in Australia, your order is butchered, packed, shipped, and delivered from right here in the United States.

This will depend on where you live. We have two (2) packing facilities on each side of the country: North Carolina and California. When you place your order, our shipping software will automatically determine from which location we will pack and ship your order.

All our premium-aged beef, steaks, and lamb are blast cell frozen after cutting and portioning your order, ensuring peak freshness and a full-flavored eating experience. Deliveries are shipped in fully recyclable and eco-friendly insulated boxes with dry ice. We pack our insulated box with enough dry ice to keep your premium meat products frozen while it's being shipped.

Your order should arrive frozen, partially frozen, or cold to the touch / refrigerator cold (below 40 °F as measured with a food thermometer). It is possible that a portion of your order may arrive partially frozen or cold to the touch ~ which is perfectly safe for re-freezing or cooking, and in line with USDA Food Safety Guidelines. Thawed meat once cold to the touch is in no way defective or harmful.

Freeze your premium meat products upon arrival or refrigerate to thaw completely. Please thaw your TruBeef meat in a bowl / dish in your refrigerator. The best place to store your premium meat is in the freezer. Freezing your premium meat means the quality is never compromised and you are wasting less.

Please be aware that dry ice is very cold and can be dangerous if not handled correctly. Please use gloves to remove any remaining dry ice. We include specific instructions to provide for safe handling and disposal of any dry ice that may remain in your insulated box upon arrival.

To dispose of any remaining dry ice: Dry ice needs to sublimate or evaporate in a well-ventilated area, choose an area that you do not spend a lot of time in. Never place dry ice directly on a tiled, laminated, or solid surface. Never dispose of dry ice in a toilet, sink, trash can, dumpster, chemical waste container, or down a building's garbage chute.

For safety reasons, we time our dry ice to be fully or almost fully evaporated by the time it reaches your door.

TruBeef is a 100% Carbon Neutral Business and caring for the environment is the right to do. We constantly strive to reduce our carbon footprint and waste.

All our boxes and insulation are 100% recyclable. This is in line with our ethos as a sustainable meat retailer of the most ethical beef in the world.