Subscribe, Get 2 lbs. FREE Ground Beef + 10% OFF every recurring order • $99 SHIPS FREE


We want you to enjoy the finest and cleanest beef on the planet. We work directly with best in class Organic Grass-fed and Grass-finished Australian beef farms, with a proven track record over decades of producing premium quality beef.


Products & Sourcing

How do you ensure the quality of your products?

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Taste and tenderness is a precise science. All our Australian beef is of the highest quality, raised on organic pastures and fed nothing but 100% wild grass. TruBeef is an online butcher with the highest possible global standards. To ensure all our Grass-fed and Grass-finished beef is melt-in-the-mouth juicy, full-flavored and tender; we adhere to strict grading standards.

To guarantee a great eating experience, all our premium beef is hand selected and rigorously graded at its origin based on the following factors: 
• Meat color
• Marbling
• Fat distribution
• Cattle breed
• pH
• Cattle maturity

Furthermore, during transport to the USA, we purposely allow the beef's natural enzymes to break down muscle tissue for delicious aged beef texture and tenderness.

TruBeef is committed to deliver the best-tasting, best quality, safest, and cleanest beef in the world! All deliveries are shipped in fully recyclable and eco-friendly insulated boxes with dry ice.

Do you offer a pre-curated box of selected cuts?

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Yes. Please check out our Curated Boxes.

Each box is put together for customers with different dietary goals and lifestyles in mind. Keto diet, Paleo diet, Gluten-free diet, Zero Carb diet, Carnivore diet, or Conventional diet - we have you covered! Each box contains nothing but our Premium Australian beef. Organic Grass-fed and Grass-finished, Non-GMO Project Verified beef.

There's no swapping or replacement of cheaper cuts in each curated box and there's no surprises when you open your TruBeef subscription delivery box!

All recurring subscriptions get 2 lbs. FREE Ground Beef and 10% OFF on every order. Minimum Order $99. Free delivery at $99+

Are your curated boxes available as a subscription only?

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No. Just like our Steak cuts, Ground Beef and Burgers, you can order a Curated Box as a One-time purchase or for more savings and freebies, Subscribe, Save + Get Free
When you buy your steaks online and curated boxes, you choose either: a recurring subscription or a one-time order. 

All recurring subscriptions get 2 lbs. FREE Ground Beef and 10% OFF on every order. Minimum Order $99. Free delivery at $99+

What are the benefits of Organic, Pasture-raised, Grass-fed and Grass-finished Cattle?

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Before large scale industrial farming took over this is how it used to be done!

Cattle that are Grass-fed and Grass-finished, raised on Organic pastures are feeding on and living in the most natural environment possible. No Pesticides, Herbicides, Chemical Fertilizers, or Feedlots. Just wide-open pastures. The natural beef these cattle produce has fewer calories, less saturated fat, and more Omega 3s. It is high in conjugated linoleic acids (CLAs) and is higher in Vitamin A and E compared to beef raised in feedlots.

Trubeef is an online butcher committed to natural and sustainable farming methods

What’s so bad about feedlots?

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The GMO grains that feedlot cattle are fed are NOT natural for their digestive system. Also, cattle live stressed and confined lives in feedlots as these feedlots are NOT a natural living environment. This mixture of stress, poor diet and unnatural environment has a huge effect on the beef taste and beef quality. 

Feedlot cattle also leave a higher carbon footprint, produce more CO2 and methane than Grass-fed and Grass-finished, Pasture-raised cattle. For cattle to thrive naturally and to ensure sustainable farming, all cattle (beef and dairy) must be allowed to move freely and eat from clean untainted pastures.

Will I receive any chicken or pork?

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We are as honest about our pricing as we are about our beef. We are purveyors of the finest Australian beef, Non-GMO Project Verified, USDA Organic, 100% Grass-fed and Grass-finished, Pasture-raised cattle. Currently, beef is all we sell. Some competitors offer Chicken, Pork and Fish but would still charge their customers premium beef prices for all of these cheaper items.

When you receive your beef and steak online delivery from us, there are so surprises in your box! At TruBeef, you get what you pay for. In the near future, TruBeef has plans to offer more Non-GMO and Organic meat items, which will be offered separately. Please keep an eye on our social pages for updates! 

Your beef comes from Australia. Why?

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Australia has more Organic land than anywhere else, in fact it has more than 52% of the world's Certified Organic farmland. Australia has year-round climate that is conducive to running cattle on natural, nutrient-rich Organic pastures which is NEVER genetically modified (non-GMO).

All our cattle are verified as Free Range: NEVER confined to feedlot, and are NEVER given any grains, additives, growth hormones, antibiotics, preservatives, supplements, or GMOs! All our cattle are raised the way nature intended, in a humane and sustainable manner, and all our cattle are 100% Grass-fed and Grass-finished on Organic pastures.

Furthermore, all our Australian beef farmers operate the finest Organic, Non-GMO, Grass-fed beef programs in the world with the most sophisticated National Tracking System for all animals, where traceability and food safety is second-to-none.

We are extremely proud of the unrivalled quality and the level of third-party independent certifications that TruBeef holds.

Why is your beef Certified Organic AND ALSO 100% Grass-fed & Grass-finished? Are they not the same thing?

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Because NOT all organic beef is created equally! To be certified as organic beef, cattle can simply be fed a diet of organic grains and organic supplement feeds. Meanwhile, no consideration is given to whether the cattle live freely on pastures or eat any grass. 

Similarly, beef that is labelled only 'grass-fed' does NOT guarantee a full 100% Grass-fed and Grass-finished diet, this allows the use of pesticides, herbicides and artificial fertilizer. We don't consider organic feeds or partial grass / grain diets as 100% natural beef!

We feel it is vital to honor our customers with only the very cleanest and natural beef on the planet by offering them a Certified USDA Organic beef that is also verified and certified as 100% Grass-fed & Grass-finished, and verified as Pasture-raised. Our beef is also Non-GMO Project verified. Our customers can have complete confidence in all our products. TruBeef is as natural as it gets!

TruBeef is Always Organic. Always Grass-fed and Grass-finished. Always Pasture-raised. 

No added Hormones. What does this mean exactly? Do your farmers use hormones?

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No, not at all. All our aged beef is hormone-free. No hormones are administered to the cattle. The quality standard and term ”no added hormones” as defined by the USDA means that NO hormones (natural or synthetic versions) are administered to the animals during their lifetime. As beef is derived from an animal, there is natural occurring hormones in their bodies just as nature intended. All our sustainable beef farms are hormone-free.

Orders, Refunds, Cancellations, Guarantee

Can I order what I want?

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Certainly! TruBeef is an online butcher that gives you complete freedom.
When you order your beef and steaks online, you order what you like and when you like it.

Unlike some of our competitors where they decide on what to send you, it's different at TruBeef; you choose your online meat delivery as you want it!
Just fill your cart to a value over $99 and DELIVERY IS FREE.

You decide on either: One-time purchase or Subscribe, Save + Get Free.
If you would like a Curated Box, it's the same set up.
Simple and No pressure at all.

All recurring subscriptions get 2 lbs. FREE Ground Beef and 10% OFF on every order. Minimum Order $99. Free delivery at $99+

FOR BULK BEEF ORDERS and BULK DISCOUNTS on our Organic, Pasture-raised, Grass-fed and Grass-finished Beef, please check out our SIDE OF BEEF / BULK BEEF

If I have a QUESTION or NEED ASSISTANCE with an order, refund, or cancellation; what should I do?

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If you have any QUESTIONS or INQUIRIES, please email us at or call us on 833-TRU-BEEF (833-878-2333).

We are happy to answer your questions, help you with your order, shipping issues or discuss any refunds, exchanges, or replacements you may be entitled to. 

If you are entitled to any refunds, upon approval, refunds applied to your card payment will take approximately 5 to 7 business days. Shipping costs are non-refundable.

PLEASE NOTE: When placing an order, please ensure that you provide the correct and complete shipping address to guarantee the delivery to this address. An apartment number or suite number must be provided when applicable; this will allow FedEx to identify your precise address. In the event your order is returned to us due to an incorrect and/or incomplete address (which you have provided when the order is placed); any refunds, exchanges, or replacements are not applicable.

Due to the perishable nature of our Organic, Pasture-raised, Grass-fed and Grass-finished beef products, once an order has been processed for shipment and/or already in transit, we are unable to modify, cancel, re-route (change the address) the order for any reason.

If you have a recurring subscription, please ensure you log in to your account and either: reschedule your next shipment(s) or change your delivery address to a friend or family member, so they could enjoy TruBeef while you are away!

TruBeef is an ethical online butcher. 
We hope you'll enjoy all our Organic products and online meat delivery service.

What is the TruBeef Guarantee?

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To make truly natural beef the standard and not the exception. To provide our customers with ‘back to basics’ nourishment directly from our sustainable and regenerative family farms, so they are guaranteed the provenance of our Organic Grass-fed and Grass-finished beef products.

At TruBeef, we hand select your order with care. The contents of your order will arrive in excellent condition and partially frozen or cold to the touch / refrigerator cold (below 40°F as measured with a food thermometer).

USDA Certified Organic, Non-GMO Project Verified, Pasture-raised, Natural, Grass-fed and Grass-finished beef. 
It means transparency of supply chain and strict adherence to the highest possible verification and certification standards in the world so you can enjoy our beef products with complete confidence in its quality and integrity.

We offer a 100% Satisfaction Guarantee to all our customers all the time. We aim to never disappoint and always please our customers. If the product you receive does not meet the above standards, please email us at within 7 days from receiving your order. To help us better understand the issue, please include the order number and detailed photos of the issue.

We are happy to work with you in resolving any issues with your order that you may experience. We address these on a case-by-case basis, however, we will do our utmost to work towards a satisfactory solution. Refunds and/or product replacements are made entirely at our discretion.

How to order?

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You're in control.

1. Choose from any of our CURATED BOXES or BUILD YOUR OWN BOX from our delicious cuts of SteakGround Beef, Burgers & More 
2. Select: Quantity
3. Decide on either: a One-time order or Subscribe, Save + Get Free.
4. Click: Add to Cart
5. Then, proceed to Check Out

At TruBeef, there's no contract, no complicated ordering, no unclear pricing. 

Subscription / Recurring Orders, Special Offers & Sale

What are your TERMS & CONDITIONS for Subscription / Recurring Orders, Special Offers & Sale?

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*All recurring subscriptions get 2 lbs. FREE Ground Beef and 10% off on every order.
*FREE 2 lbs. Ground Beef on every recurring order for the life of the subscription. 
*10% OFF on every recurring order for the life of the subscription. 
*Applies to new subscription customers only, not existing subscriptions. 
*Subscription customers can cancel anytime. 
*Applies once per household. One use per customer.
*Cannot be applied to previous purchases.
*Cannot be combined with any other discounts / offers except code for $20 off first purchase and affiliate codes.
*Does not apply to Gift Card purchases. 
*FREE SHIPPING over $99+ (shipping will be calculated on check out after promotions, discounts, and applicable taxes have been applied).
*We reserve the right to change offers at any time.

Three (3) days before your next recurring order is processed, a reminder email will be sent. 
This is to give you enough time to review, modify, pause, or cancel your order. 
Please ensure to check your spam folder and add to your contacts list. 
If you are not receiving our emails, please notify us immediately without delay.
We encourage all our subscription customers to always review their recurring orders before every delivery. 
Once you have been billed, your order is automatically processed for shipping, and we can no longer make any changes. 
If you need help logging in to your account, managing your account, or have some questions, please email us at or call us on 833-TRU-BEEF (833-878-2333).

All subscription / recurring order customer(s), you agree you are purchasing a continuous subscription and will receive regular deliveries based on your selected schedule, billed to your designated payment method until you cancel.
Pricing is based on your product choices. Product prices are available on your account page and prices are subject to change without prior notice.
You can modify, cancel, or pause your subscription at any time by visiting your account page or by contacting us via email at or telephone 833-TRU-BEEF (833-878-2333).
Any orders that have been billed and processed, as reflected on your account page, cannot be cancelled.

*Sale price on combo discount is not valid on subscription orders.
*Sale price on combo discount is not valid when purchased together with other products on subscription.
*This offer cannot be applied to previous purchases and/or combined with any other offers. 
*FREE SHIPPING over $99+ (shipping will be calculated on check out after promotions, discounts, and applicable taxes have been applied).
*We reserve the right to change offers at any time.


How do I get free shipping?

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Simple! Order a minimum of $99 worth of beef from our online butcher store and delivery to your door in sustainable and eco-friendly packaging is totally free! 

How do I calculate shipping?

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To order our Organic, Pasture-raised, Grass-fed and Grass-finished beef online, we keep it as simple as possible. 

Order beef and steaks online up to $98.99 is $29 + tax.
FREE DELIVERY on orders over $99+

Shipping will be calculated on check out after promotions, discounts and applicable taxes have been applied.

TruBeef is an ethical online butcher. 
We hope you'll enjoy all our Organic products and online meat delivery service.

When are orders shipped?

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Our cut-off time for orders to ship the following week is Sunday evening at 11.59 pm Pacific Time.
We ship Monday through Thursday.

Orders received before Sunday cut-off time will ship out Monday through Thursday.
Orders received after Sunday cut-off time will be shipped the week after.
To ensure timely delivery of your order, we encourage all our customers to order before the cut-off time (cut-off time is Sunday evening at 11.59 pm Pacific Time).

A confirmation email will be sent when your order is placed successfully.
In addition, a shipment notification with a tracking number will be sent via email and/or text message when your order ships with FedEx. A signature is not required for delivery.

To track your shipment with FedEx, please call 1-800-463-3339 or check online Tracking Your Shipment or Packages | FedEx

Where does TruBeef deliver?

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We deliver to all lower 48 states including DC. Sorry, Alaska and Hawaii -- we’re working on it!
Unfortunately, we’re unable to deliver any orders to PO Boxes.

Is my meat order delivered frozen?

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All our premium aged beef and steaks are blast cell frozen after cutting and portioning your order, ensuring peak freshness and a full flavored eating experience. All deliveries are shipped in fully recyclable and eco-friendly insulated boxes with dry ice. We pack our insulated box with enough dry ice to keep your premium meat products frozen while it's being shipped and cold for the rest of the shipping time.

Your order should arrive partially frozen or cold to the touch / refrigerator cold (below 40°F as measured with a food thermometer). Please be aware that dry ice is very cold and can be dangerous if not handled correctly. We include specific instructions to provide for safe handling and disposal of any dry ice that may remain in your insulated box upon arrival.

How will you ship my beef order to me?

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TruBeef is a 100% CARBON NEUTRAL BUSINESS and caring for the environment is the right to do. We constantly strive to reduce our carbon footprint and waste. Every online meat delivery from us is shipped in fully recyclable and eco-friendly insulated boxes with dry ice. We use ClimaCell® insulated box liners, which is made from renewable plant-based components and paper.

All our boxes and insulation are 100% curbside recyclable. This is in line with our ethos as a sustainable meat retailer of the most ethical beef in the world.

#TruBeef #PastureRaised #Sustainable

Is my order being shipped from Australia?

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Your order is packed and delivered from here in the United States. TruBeef delivers to all lower 48 states including DC. We are proud to partner with FedEx.

Our wonderful beef starts its journey on the rich regenerative pastures of Australia, however, we hand butcher our cuts right here in California where we call home, to be as close to you as possible.

All our Organic, Pasture-raised, Grass-fed and Grass-finished beef are shipped from Australia in a temperature-controlled environment. During its journey across the Pacific, the beef's natural enzymes break down the muscle tissue for an improved aged beef flavor and tender texture. The carbon footprint of all shipping and your TruBeef online meat delivery is fully offset as part of our Carbon Neutral status. 

By the time you order beef and steaks online from TruBeef, it will be the tenderest and tastiest Organic Grass-fed and Grass-finished beef. Ever!

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