We’re the first carbon neutral meat company in North America,
and our farms passionately practice truly regenerative farming.
THE HIGHEST FARM STANDARDS GIVE YOU PEACE OF MIND.
THE HIGHEST FARM STANDARDS
GIVE YOU PEACE OF MIND.
organic, grass-fed & grass-finished beef and lamb.
Start your ethical meat journey with TruBeef.
To order meat online, it's this simple!
Directly sourced from regenerative and sustainable family farms in Australia with a long history of traditional and organic beef and lamb farming. All our family-owned farms are proudly Certified Carbon Neutral.
Choose from any of our CURATED BOXES or BUILD YOUR OWN BOX from our delicious cuts of Beef Steaks, Ground Beef, Burgers, Hot Dogs, Roasts, Offal Meats, Beef Bones, Suet, Fats, and Lamb.
Relax while TruBeef, your trusted online butcher does all the hard work. Our premium aged beef and white Dorper breed lamb are blast cell frozen after cutting and portioning your order, ensuring peak freshness and a full flavored eating experience.
ORGANIC GRASS-FED HOLIDAY FAVORITES
THE #TRUBEEF WAY
TruBeef stands for pasture-raised 'back-to-basics' farming with high quality over quantity. We passionately believe in sustainable, regenerative, organic farming values which have been practiced by all our family farms for generations.
Your health and wellness are our priority along with your enjoyment of our beef and lamb. We are extremely proud to offer you natural meat of unrivalled aged flavor, quality, and the highest level of third-party independent certifications that TruBeef holds. We are also proud to carry fully certified Halal meat. No other beef and lamb purveyor in the US has such radical transparency. All our Australian beef and lamb farms hold themselves to the highest global standards and on farm inspections, so you, our customer can buy with total confidence and satisfaction.
WHY ORGANIC, GRASS-FED & GRASS-FINISHED?
Because it all matters!
For beef and lamb to be at its absolute most natural, it must be 100% Organic, 100% Grass-fed and Grass-finished.
All our premium beef and lamb comes directly from our regenerative, eco-friendly, family-owned farms who have been raising cattle and sheep the traditional and ethical way for generations. TruBeef is an online butcher with the highest possible global standards.
We only consider beef and lamb truly natural when it is Organic, Grass-fed and Grass-finished, and Pasture-raised. That is the #TruBeef Difference!