WE TAKE LABELS VERY SERIOUSLY.
Many of our competitors are vague in their sourcing and their claims of being Grass-fed, Hormone-free and Antibiotic-free, without basing these marketing claims on any independent third-party verification. Nearly all our competitors claim to be 'Grass-fed' and offer a range of excuses as to why their beef is not verified Grass-finished and/or Organic beef.
#TruBeef stands for: USDA Certified Organic, Non-GMO Project Verified, Pasture-raised, Natural, Grass-fed and Grass-finished beef.
It means transparency of supply chain and strict adherence to the highest possible verification and certification standards in the world so you can enjoy our great tasting, most natural, and sustainable beef with complete confidence in its quality and integrity.
AT TRUBEEF, OUR 100% ORGANIC, 100% GRASS-FED & GRASS-FINISHED BEEF and STEAK CARRY THE FOLLOWING STRINGENT VERIFICATION AND CERTIFICATION STANDARDS:
USDA National Organic Program
This is the gold standard for Organic Certification in the US, where every aspect of the farming process is audited and tested. All our organic and sustainable farming practices adhere to USDA Organic Standards. With the TruBeef Organic Grass-fed and Grass-finished beef and steak range, you can buy with full confidence and assurance.
For more information, please check out https://www.usda.gov/topics/organic
Our USDA Food Safety and Inspection Services (FSIS) Approved Marketing Claims are:
• USDA National Organic Program Certified 100% Grass-fed and Grass-finished Organic Beef.
• 100% Grass-fed.
• No Antibiotics Administered.
• No Added Hormones.
• Not Confined.
• Free Range: Never confined to feed lot.
• Vegetarian fed.
* We encourage all consumers to find out what USDA FSIS quality approvals their current meat retailer holds for the meat they sell. It is your consumer right to receive an answer to this.
For more information, please check out https://www.fsis.usda.gov/wps/portal/fsis/home
Look for the butterfly logo on our TruBeef steak and beef products. All our farms fulfill the obligations of the Non-GMO Project verification program, which holds the strictest Non-GMO protocols in the world. TruBeef holds this accreditation to give our customers who want proof of no GMO use or have GMO allergies, the full confidence that all of our Grass-fed and Grass-finished beef was ever fed any GMOs of any description.
For more information, please check out https://www.nongmoproject.org/
Certified 100% Carbon-Neutral by Carbon Reduction Institute
TruBeef was founded as a sustainable and ethical online butcher of Grass-fed beef. By achieving 100% Carbon-Neutral status through our entire supply chain, from our Organic Australian beef farms, to ordering your steaks online, to delivery at your door; we have offset our entire carbon footprint. We have created sustainable farming methods, carbon-neutral farming and business practices that are healthy for the planet and healthy for you.
For more information, please check https://noco2.com.au/
Global Animal Partnership (GAP)
By being certified by the Global Animal Partnership (GAP) as “Step 4 Pasture Raised”, this guarantees our customers that the cattle on our farms live their entire lives on pastures and to the highest possible welfare standards.
GAP is the most recognized animal welfare food labeling program in North America, ensuring stringent welfare standards are upheld through independent third party audits on every farm, at different times of the year. TruBeef is an ethical online butcher and animal welfare means a lot to us.