Our Story
TRUBEEF IS ABOUT QUALITY OVER QUANTITY
Ethical. Healthy. Delicious.
When diagnosed with a chronic Auto-Immune disease, I questioned in great detail more than ever, the food I was eating. I looked at the meat on my plate and asked myself if I was confident in how it was raised, the life it had lived, and the quality produced.
TruBeef is part of a common-sense solution to the many problems facing our food supply, modern agriculture, and our environment. As a Carbon-neutral, Organic meat purveyor, we want to make it as easy for you, our customer, to shop the best quality beef and lamb with total confidence and great value for money.
TruBeef is a family-owned business with deep roots in traditional agriculture and represents our extended family of Organic farmers. We take immense pride in the exceptional quality and flavor of our meat.
I am privileged to earn the trust of our customers, whom we know by first name, and offer them Mother Nature’s finest slow grown, Organic, Pasture-raised, Grass-fed and Grass-finished beef and lamb.
Although our wonderful beef and lamb starts its journey on the rich regenerative pastures of Australia, we know just how important it is to be close, so we hand butcher our cuts right here in California where we call home, to be as close to you as possible.
From our Organic family farms to your family kitchen table, we want you to savor, to enjoy ‘slow food’, and to experience what real beef and lamb tastes like...
When considering TruBeef as your meat provider, I understand the huge responsibility that comes with this and you may have further questions. If you want to know more about us, I am just a phone call away. Please feel free to call us on (619)-798-8300
Join us and start your ethical meat journey with TruBeef.
At the end of the day, it’s all about great tasting Organic, Pasture-raised, Grass-fed and Grass-finished beef or lamb and the farm is where it all begins.
Ken M. Power
Founder, TruBeef Organic
TruOrganicBeef.com
OUR PROMISE
We offer a 100% Satisfaction Guarantee to all our customers all the time. We aim to never disappoint and always please our customers.
We honor our customers with the most natural beef and lamb on the planet.
OUR MISSION
To make truly natural beef and lamb the standard and not the exception.
To provide our customers with ‘back to basics’ nourishment directly from
our sustainable and regenerative family farms, so they are guaranteed the provenance of our Organic, Grass-fed and Grass-finished beef and lamb.
WE PRACTICE WHAT WE PREACH
YOU CAN TRUST TRUBEEF
We don’t just talk about being Organic, Pasture-raised, Grass-fed and Grass-finished, and our farms being Regenerative.
We also prove it to ensure our customers can buy with total confidence! We transparently open our farms to rigorous on-site third-party inspections to protect the integrity of our farms, our livestock, and our beef and lamb quality.
TruBeef is also Halal Certified.
No other online butcher in the US holds this level of farm standards.
The quality of our beef, lamb, and farms are all verified.
