Because it all matters!
Just as nature intended, cattle and sheep are ruminants, meaning they’re born to live outdoors, eat natural grass and not grains or supplements. That’s why all our cattle and lamb are 100% Grass-fed and Grass-finished, and raised on Organic pastures year-round ~ without compromise.
Before large-scale industrial farming took over, this is how it used to be done and how it should be done! Our cattle and lamb are feeding on and living in the most natural, biodiverse environment possible. Our family farms are pioneers of regenerative organic and eco-friendly farming, to ensure your aged beef and lamb from TruBeef is the finest available.
We are proud to offer Carbon Neutral, USDA Certified Organic, Grass-Fed & Finished, Pasture-Raised, Non-GMO Beef and Lamb, and Halal Certified.
A 'GRASS-FED' LABEL ALONE IS NOT ENOUGH! WHY?
Believe it or not, the term ‘Grass-fed’ is NOT legally defined by the USDA. Any producer can make the ‘Grass-fed’ claim on their product and this goes unchecked and unverified at the farm level. There is also currently nothing to prevent the producer from using pesticides, herbicides, chemicals, fertilizers, and feeding GMO grains unchecked.
At TruBeef, we don't consider partial grass and grain-finishing diets as 100% natural beef or lamb! TruBeef believes this is misleading, unethical, and not natural Grass-fed beef / lamb as some consumers might be led to believe.
AN 'ORGANIC' LABEL ALONE IS NOT ENOUGH! WHY?
Not all organic beef or lamb is created equal! Unfortunately, some organic farms raise their livestock on grains and supplements that are certified as organic. Meanwhile, no consideration is given to whether the cattle live freely on pastures or eat any grass. TruBeef believes this is misleading and is not natural organic.
AUTHENTIC NATURAL BEEF AND LAMB, MUST MEET THE FOLLOWING 3 CRITERIA:
1.) A verified diet of grass, untainted by any chemicals.
No pesticides. No herbicides. No artificial fertilizers.
2.) A verified diet of 100% fresh natural grown grass.
No partial grass diets. No grain finishing.
3.) Wild fresh natural grass from Certified Organic pastures.
No grains. No feeds. No supplements. No GMOs. No feedlots.
TruBeef, by independent third-party verification meets and exceeds all these criteria. That is the #TruBeef difference!
If it's not 100% organic, 100% grass-fed and grass-finished, it's not 100% natural beef or lamb.
#TruBeef ~ Proudly Raised and Harvested Australian Beef and Lamb. USDA Certified Organic. Non-GMO Project Verified. 100% Pasture-raised. 100% Natural.
Carbon Neutral Certified. Animal Welfare Certified. Eco-friendly. No Antibiotics Used. No Added Hormones. Gluten Free. Keto Friendly. Paleo Friendly. Zero Carbs.
TruBeef is committed to ethical, sustainable, and regenerative farming.
#TruBeef. Always Organic. Always Grass-fed and Grass-finished. Always Pasture-raised.